Yesterday‘s hustle & bustle at the Le Méridien Hamburg could be felt even in the entrance area. Preparations had been underway since the morning hours because of an expected VIP visit: The 5-star hotel located right next to Alster Lake was about to greet none other than model and presenter Sylvie Meis. The Dutch styleRead more >

The time has come. It’s a long way from New York City to Berlin. But despite the great geographic distance and time difference, the two cities are very close in one respect: fashion. So far, so good. Another thing in common is something that’s indispensable for our well-being: spring is about to start! Spring willRead more >

The tarmac was on fire in Mexico City last weekend as the Race Of Champions (ROC) took place at Foro Sol stadium, the home of the Diablos Rojos del México. The ballpark was swiftly turned into a race track on which the world’s best race drivers could battle it out. Once a year, the world’sRead more >

“Courage is the first step to greatness”, poet Johann Wolfgang von Goethe once said. And he was right, especially if you apply this quote to the beginnings of Edel-Optics. Because it did require courage to found a company that initially offered sunglasses and subsequently glasses online. The challenge back then was to digitalize optician visitsRead more >

Eye protection with ski goggles Edel-Optics was at the ProSieben Wintergames last weekend, but luckily only as a partner and not on the slope, where crash followed crash during the different challenges. Granted, even for extreme athletes it’s not an easy task to go down a slope in a kayak, but it was even trickierRead more >

Sunglasses are real all-rounders. They protect us, of course, from the sun and absorb dangerous UV rays. Some models come with polarized or attachable/interchangeable lenses. Some manufacturers have even developed models that are foldable. But what most people have not been aware of (or haven’t been told) is that this favorite fashion accessory easily keepsRead more >